Few years ago my college colleagues and I spend some time thinking on effective marketing for the college library. One of the bottlenecks identified was the lack of meaningful communication with the college managers and key stakeholders. The library has much to showcase and the college – to be proud of that, but the venues for speaking about our contribution to the college successes are extremely limited within the institution almost solely focused on measuring learners’ progression.
As any other college service or team, the library produces its annual self-assessment report which is then incorporated into the departmental/directorial SAR; at that stage it is probably archived. The college librarian’s line manager is the one who sees the document and, hopefully, makes some conclusions out of it; then its content is virtually lost for the college.