21 December 2011

Library for marketing the college

Recently, I spoke to a colleague who, with her daughter, went to see all the schools and colleges offering A-Levels in the neighbourhood. Working in a library, she paid attention to what information/academic skills support learners get there – in addition to classroom activities. She was shocked that only our college and another one next door had a proper library service and all that comes with that – learning resources, support and guidance.
This made me to think that FE colleges should exploit libraries marketing and recruitment. Universities are critical about the quality of academic skills that schools offer, they invest a lot into remedial support in the first year. Our college is unique for Nuneaton in that sense: we offer full scale library, information and academic skills training and support. All that is done by staff experienced in working with HE students; no one else in our town could offer that. On top of everything, we are the only learning provider in Nuneaton actively and purposefully developing an e-book collection – it’s bigger than all public libraries of the county have on offer right now. This may be especially attractive to prospective A Level and Access students as when they go to university, they will have to start using library's digital content straight away.

From what I know, no schools and colleges in Nuneaton use their libraries in their marketing. Shame.

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